19 Crimes The Deported Infused With Coffee, 75cl

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While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit.

Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” Many of these featured people were connected were connected with what’s known as the Catalpa rescue, which broke out six members of the Irish Republican Brotherhood (often referred to as the Fenians) from the penal colony of Western Australia in 1876. On the regular red blend, for example, is John Boyle O’Reilly, an Irishman who joined the Fenians in 1864 to rebel against British rule in Ireland; along with a large group of Fenians, O’Reilly was arrested in February of 1866, tried for treason, and sentenced to death. His sentence was commuted to life imprisonment, and in 1867, he was transported to Western Australia — but he escaped in 1869. He settled in Boston and became a writer, poet, and activist; he also helped mastermind the Catalpa rescue. On the dark red blend called the “Banished” is James Wilson, another Fenian who was arrested in 1866 and tried for desertion and mutinous conduct; his death sentence was commuted to servitude for life, and in 1867, he was transported to Australia. He broke out during the Catalpa rescue. The shiraz features James Kiely, a Fenian who was actually left behind during the Catalpa rescue, but later pardoned in 1905. Jones, Jennifer Kathleen. Historical Archaeology of Tourism at Port Arthur, Tasmania, 1885-1960. PhD Dissertation, Simon Fraser University, 2016.Crimes Announces Multi-Year Partnership with Entertainment Icon Snoop Dogg.” PR Newswire 16 Apr. 2020. 15 Dec. 2020 < https://www.prnewswire.com/news-releases/19-crimes-announces-multi-year-partnership-with-entertainment-icon-snoop-dogg-301041585.html>. to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18 th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) The Silver Voice. “The Greatest Propaganda Coup in Fenian History.” A Silver Voice From Ireland 2017. 15 Dec. 2020 < https://thesilvervoice.wordpress.com/tag/james-wilson/>. Shoppers were “constantly looking for new and exciting products within the category and we’ve seen that under-35s are intrigued by wine fusion products”, added Treasury EMEA head of marketing Ben Blake.

Season the lamb with salt and drizzle with olive oil. Coat both sides of the chops with the spices. Production of Australian sparkling wines began in the late nineteenth century and consumption remains popular. As a “new world” country – that is, one not located in the wine producing areas of Europe – Australian sparkling wines cannot directly draw on the same marketing traditions as those of the “old world”. One enterprising company, Treasury Wine Estates, markets a range of wines, including a sparkling variety, called 19 Crimes, that draws, not on European traditions tied to luxury, wealth and prestige, but Australia’s colonial history. Originating in England and France in the late 1600s, sparkling wine marked a dramatic shift in winemaking techniques, with winemakers deliberately adding “fizz” or bubbles to their product (Faith). The resulting effervescent wines were first enjoyed by the social elite of European society, signifying privilege, wealth, luxury and nobility; however, new techniques for producing, selling and distributing the wines created a mass consumer culture (Guy).They’re themed around a gang of thugs who were exiled to a life down under in the 19th century. And their latest creation – The Deported – is a red wine infused with a shot of Colombian Cold Brew Coffee. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) Add handfuls of the spinach to the skillet and cook over moderate heat, stirring and adding more spinach after each batch wilts.

Bogle, Michael. Convicts: Transportation and Australia. Sydney: Historic Houses Trust of New South Wales, 2008. Australia’s cultural heritage is undeniably linked to its convict past. Convicts were transported to Australia from England and Ireland over an 80-year period between 1788-1868. While the convict system in Australia was not predominantly characterised by incarceration and institutionalisation (Jones 18) the work they performed was often forced and physically taxing, and food and clothing shortages were common. Transportation meant exile, and “it was a fierce punishment that ejected men, women and children from their homelands into distant and unknown territories” (Bogle 23). Szentpeteri, Chloe. “Sales and Marketing: Label Design and Printing: Augmented Reality Bringing Bottles to Life: How Treasury Wine Estates Forged a New Era of Wine Label Design.” Australian and New Zealand Grapegrower and Winemaker 654 (2018): 84-85. Head of Marketing Ben Blake says that shoppers are “constantly looking for new and exciting products within the category and we’ve seen that under-35s are intrigued by wine fusion products. By blurring the categories and crossing into new territories, we’re confident this new proposition will ignite consumers’ interest to further discover the category”. What is 19 Crimes Cold Brew all about? voice from the tomb. For is not this a living tomb? In the tomb it is only a man’s body is good for the worms but in this living tomb the canker worm of care enters the very soul. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. (Wilson, 1874, cited in FitzSimons; emphasis added)

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the convicts on our wines are not fiction. They were of flesh and blood, criminals and scholars. Their punishment of transportation should have shattered their spirits. Instead, it forged a bond stronger than steel. Raise a glass to our convict past and the principles these brave men and women lived by. (19 Crimes, “Cheers”) This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. In line with the ethos of the brand, the latest offering introduces the newest member of the 19 Crimes gang, Thomas Delany, who was one of the 62 political prisoners onboard the Hougoumont that took place in the Fenian Rising. Its bottle is– in keeping with the brand’s theme of criminals who were exiled to Australia in the 19th century –adorned with a picture of a convict, called Thomas Delany. Barnard, Edwin. Exiled: The Port Arthur Convict Photographs. Canberra: National Library of Australia, 2010.