Electra Heart

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Musically, the electronic dance-pop style of ELECTRA HEART represented a departure from Marina’s debut album, 2010's The Family Jewels, which featured a new wave sound. The new direction resonated in Europe as well as the U.S., where the album produced two platinum-certified singles – "Primadonna" and "How To Be A Heartbreaker" – and two gold-certified singles – "Teen Idle" and "Bubblegum Bitch." The latter – which was never officially released as a single – became an unexpected hit in 2021 thanks to the song’s popularity on TikTok, with over 3M unique videos created. Marina Diamandis' second studio album, Electra Heart, was a breakout moment for the Welsh singer-songwriter. Released ten years ago today, it was her first album to reach #1 in the U.K., Ireland, and Scotland. It was a hit in America, where the record was certified gold, thanks to hit singles "Primadonna," "Bubblegum Bitch," "How To Be A Heartbreaker" and "Teen Idle." It makes sense that critics didn’t like it. Diamandis mentioned that “the blueprint was a goth Britney Spears,” a star who was notoriously treated poorly by the media; Spears was dismissed, underestimated, and publicly trashed for her open sexuality. Electra Heart is aware of those consequences, so it is unsparing. The album is indulgently grotesque and desperate to provoke: “I want blood, guts, and angel cake/ I’m gonna puke it anyway,” she intones on “Teen Idle.” It’s also unapologetic: “I know I’ve got a big ego/ I really don’t know why it’s such a big deal, though,” she drawls on the buzzy “Primadonna.” It mixes artifice with earnestness; it gives in to female stereotypes while also breaking free of them. When telling NME about the concept of the album, she prefaced it by saying, “It’s a bit cringe.” But that’s the best part. At some point Marina then intended to do a side project under the name "Electra Heart," [6] when she was told by her manager it wasn't possible, [7] she merged the projects.

https://www.discogs.com/release/24401912-Marina-And-The-Diamonds-Electra-Heart-Platinum-Blonde-Edition Starring Role was the first song to be written specifically for Electra Heart, instead of die Life, and signalled the direction Marina was going for sonically, with its "cold and emotive" production. [26]http://web.archive.org/web/20130614042341/https://www.confrontmagazine.com/2013/06/marina-and-the-diamonds-2/ https://web.archive.org/web/20120319012948/http://www.planetnotion.com/2012/03/16/marina-the-diamonds Marina came up with the name in November 2010, with the intention of using it for online handles, [16] on the 15th she tweeted "Electric Heart", [17] possibly the exact date she thought of the name.

In October 2011, Marina said: "I will have a lot of songs on this album that probably won't go on it, I have too many now, so I'll be giving stuff away [to other artists]." [23] Later telling Planet Notion in 2012, she "ended up with" "about 22" songs. [24] Selected items are only available for delivery via the Royal Mail 48® service and other items are available for delivery using this service for a charge.https://www.thenationalnews.com/arts-culture/music/marina-diamandis-releases-cathartic-concept-album-1.371124/#ixzz3069fhHxl Marina quoted this book as a caption on the Electra Heart Tumblr: [15] "The plot is what the tragedy is there for! Not the character. And that is the most important thing of all" - Aristotle: "Poetics" Name [ ]