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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

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Sure, with this much practice I’ve hadsome successes and certainly helped people grow their business with my writing, but by no means have I ‘made it’, or ‘beaten the game’. Nicolas seems to have done just that. And I wanna learn. The differences between Freelance Writing & Ghostwriting (and why you should never call yourself a “freelance writer” again). This book contains everything I know about online writing,” says Cole. “From going viral, to building a massive library of content that will continue to pay you dividends well into the future.” In this book you will learn:

Writing exists on the following spectrum: Educating <<<>>> Entertaining. Your job is to determine where you fall under the spectrum. Level 4: Optimize Your Writing Style for Speed What's more, as high as my to-read list gets, I know I'll return to this one as a vital reference material as a develop my online writing skills. Nicolas Cole discusses copywriting, claiming that most people are wrong about what it entails. But he never defines what it is. He tends to debunk common myths without giving his own definition or truth. The more unexpected the style, in the context of your category, the more likely you are to stand out."In a way, when you’re posting an online article, you’re competing for attention. To succeed, you have to understand how the game of online writing works: Level 1: Conscious vs. Unconscious As such, talking about yourself should always be done when it adds value to the text (eg: establishing credibility). One-sentence paragraphs alternated with three- or five-sentence paragraphs help you create rhythm. As do short sentences in cadence with longer ones. Nicolas has officially beaten the “game” of writing. He worked as a ghostwriter for a while, but it wasn’t until he teamed up with a friend and created their company (which they called Digital Press) that he achieved true success. This book is the recipe for that level of success. Chapter 1: Want to Start Online Writing? Don’t Start a Blog

Headlines are important. At Buzzfeed, every writer must write 30 versions of a headline to find the best one. You don’t need credibility to be a popular writer. Learning how to play the game takes time, even if you’ve achieved professional success somewhere else. Credibility isn’t something you start with, it’s something you earn along the way. Thankfully, this is easy: you prove you know what you’re talking about and prove you’re worth listening to.

4. Structuring the Perfect Post

Implied Credibility: When you consume online content, you judge the content but not the author. Implied credibility is how much “better” or “worse” what you offer is when compared to everyone else in your category. Implied credibility shows in your profile picture, bio, production quality, grammar, organization of thought, and specificity.

People remember you through repetition, so you might have to rephrase an idea in several articles. Chapter 11: Pillar Pieces: How to Turn Proven Online Writing into Longer, More Valuable AssetsWhen, after, and only when and after you’ve spent a considerable amount of time (6 to 12 months) writing online, practicing and honing your writing skills in public, paying attention to what people want to read about from you by analyzing your data, and creating an audience — only thenshould you start thinking about ways to start making money. If and when you then try to direct people to your stuff, do so within context and with a link within the flow of the text. Like I might do right here, to give you an example of how that’s done and at the same time subtly refer to my upcoming book on ‘ How to Find and Live your Purpose, Communicate and Live it’ — which is my own specialization within the realm of Storytelling. A lot of people don’t want to be specific as they feel they are putting themselves in a box. They are morons. Being in a box is EXACTLY what you want. To be a successful writer, you don’t have to be the most talented, you have to be the most consistent.

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