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But things changed further with 2019's introduction of the wildly popular Q Timex. Based on a model dating to the 1970s and featuring a blue dial with day-date display, a colorful, Rolex-inspired 12-hour bezel and a fun, lightweight mesh bracelet, the Q was an instant smash hit, and sold out several times over. Its easily accessible battery hatch celebrated rather than derided quartz, and people loved it. The Q Times 1978 Reissue really impressed me. It’s a watch with a lot of class and a ton of vintage appeal. This Timex is both sporty and sophisticated, with a dial, case, and crystal combination that adds up to a uniquely stylish look. The bezel is friction fit and has pretty good grip, so the alignment is as good as you want it to me. Timex calls this bezel a top ring, which is an interesting way to describe a bezel, and is made of aluminum. The quality is pretty good, and I think the printing on it is well executed too. I don’t expect these bezels to age very well, but they sure look great. Overall, I like the dial design and I think the finishing is great too. The colors are great, and this dial is the reason why this watch is so much fun to wear.
The Marmont is special in its uniqueness and allure – you can tell just by the design that it is different from all other Qs before it. Some people will put it on to add glamour to their everyday look and for others, it may not be a watch for everyday use, but for special occasions. True fans will love it, appreciate its story, design, and know how to wear it.
The Woven Bracelet
The bezel seats a boxed plexiglass crystal, which definitely echoes the vintage aesthetic that they were going for. And I understand why they’d go for plexiglass, since an equivalent sapphire crystal would increase the overall price of the watch by at least 30%.
This watch just hits a lot of the boxes that one would find in an expensive dress watch, but for low price. Of course, the mechanical watch never really went away. Now, we live in a world in which hand-wound and automatic timepieces are once again appreciated, to the point where now-vintage examples of classic references can command prices in the seven or eight figures at auction. And with an incredible variety of quartz watches (and now, smartwatches) available, both the watch enthusiast and casual consumer have never been more spoiled for choice.
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The hands have plenty of lume surface area as well. Overall, I can’t really fault this lume too much, even though the longevity isn’t great. With the quartz crisis well underway in the late 1970s, many watch brands were threatened by this new technology and felt it would affect the sales of mechanical watches. Timex was different. They knew quartz had numerous benefits over traditional mechanical movements and they wanted to help it go mainstream. Although not their first quartz watch, the Q Timex was one of their most popular models because of its pleasing design and “Pepsi” rotating bezel. Originally released in 1979, Timex wanted everyone to know this was a quartz watch by branding it “Q” and proudly printing “QUARTZ” in bold font on the dial. They were not ashamed or embarrassed about this new technology, a stance that has made them a highly successful watch brand today. Recognisable for its dual-coloured bezel, the Rolex Pepsi tends to hog this particular spotlight. “I bought my very first Timex in 2019 as I was looking for an affordable alternative for Rolex GMT II Pepsi,” shares watch expert of Chronondo, Danar Widanarto. “At that time, my daily companion was Tudor's GMT Pepsi and I thought the Timex Q Reissue Pepsi would be the perfect matching piece for double wristing. I was amazed by the features of this timepiece: rotating bezel, vintage lume, symmetry of day & date display, the harmony between the strap and the case.” Selling out in mere minutes, clearly there was thirst for the Diet Pepsi too.
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