Milka Mmmax Strawberry Cheesecake (3 x 300g)

Product Information

Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13.

Amount Per Serving Calories 270 % Daily Value * Total Fat 18 g 28% Saturated Fat 8 g 40% Cholesterol 44 mg 15% Sodium 350 mg 15% Potassium 72 mg 3% Total Carbohydrate 20 g 7% Dietary Fiber 0.3 g 2% Sugars 17 g Protein 4.4 g 9%

Method

While the flavour should not be off kilter from a brand point of view, gone are the days when simple flavour deviations would capture the attention of confectionery shoppers. Brands need to think boldly and out of the box, using multiple flavours or combinations, different textures, and even colours. This is particularly important when we consider appealing to our Next-Gen travellers, as generationally, Millennials are the most adventurous in their attitudes to flavour, while 45% of Gen Z’s agree that “the crazier the flavour, the better” [3]. Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019. However, as much excitement as a unique flavour can bring to a well-established brand, there are risks. A new flavour is ultimately a novelty, and novelty inevitably wears off; how do you keep the offering fresh and relevant? reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. While studies have shown that confectionery shoppers increasingly crave novel and unique flavours [1] [2], does more choice really equal more value? Or are brands cannibalising their own portfolios with too much variety?

The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for MilkaMilka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). Hinnat ovat voimassa rajoitetun ajan ja tuotteita on saatavilla rajoitetusti. Pidätämme oikeudet muutoksiin. Tuotteiden tilausmäärää voi olla rajoitettu.

Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1sted.). New York: Palgrave Macmillan. ISBN 9780230606227. There is delight and enrichment in discovery, and the sense of wonder and excitement so intrinsic to the joy of travel makes our channel the ideal environment for travelling consumers to try new and unconventional flavours. Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox. As the global COVID-19 crisis escalates and its impact on our channel intensifies, more than ever, we need to think about the future of travel retail. When our travelling consumers return, we need to be there to meet them with the right offering; we need to once again leverage the excitement of discovery and enrich the travel experience.” — Mondelez World Travel Retail (WTR) Category Marketing Manager Irina Tarabanko Why it mattersCOMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Reuters. 1988-04-14 . Retrieved 2015-09-23. Mondelez WTR relaunched Milka’s best-selling flavours in sharing ‘Milka Moments’ pouch formats Exclusive appeal